Bread, cake, shaved ice, ice cream, yogurt, etc. Strawberries go well with all desserts, but it seems that Southeast Asia has discovered this strawberry flavor.
The Southeast Asian region is also called a tropical fruit paradise because it has many delicious fruits that are not found in our country, but it is said that strawberries are not grown there. However, due to the Korean Wave, fruits began to be in the spotlight along with Korean food in Southeast Asian regions such as Hong Kong, Singapore, Vietnam, Thailand, and Malaysia, and as they began to gain explosive popularity as premium fruits, our strawberries became a hit.
In the past, most of the seeds were from Japan, but as a result of continuous research on varieties, 95% of the seeds, including Seolhyang, Geumsil, and Kingsberry, are produced and exported as domestic varieties. Recently, they are recording an annual growth rate of over 20% and are said to be the number one exporter among Asian countries. In addition, strawberries are easy to spoil, so they were even sent by plane.
Recently, with the development and application of container-type CA technology that enables fresh transport, exports are said to be expanding as longer-term long-distance transport becomes possible.