Four Patterns I’m Being Scammed About Without Knowing About Coupang Online shopping malls like Coupang use a dark pattern, which is a deceptive screen. There are four main types.
What is a dark pattern?
It refers to a deceptive sales technique that induces consumers to make mistakes or unreasonable expenditures for the benefit of the business.
1. Fraudulent purchase
This is an act that induces unexpected spending by making it difficult for consumers to notice Last time, when Coupang raised its monthly membership fee, they pushed the purchase They also delayed the change in the monthly membership fee and made it so that people would agree
2. Odo-type
When you enter the Coupang app, you often see “Special lectures only available today” Even if you enter through a discount pop-up window like this, the discount rate is usually low or the product is sold out, and usually there is a button like Do not show today in such pop-ups, but Coupang does not have one
3. Pressure type
They say it’s about to be sold out, and they display the number of remaining items on the product, but honestly, even if it’s sold out, you can buy it anytime if you get it delivered again, but if they put up a phrase like that, it clouds the rational judgment of consumers.
4. Interference type
Even if you try to cancel your membership, they hide it by all means and when you finally find it and try to cancel it, they ask you several times if you really want to cancel it and they interfere tremendously. It is said that this is so vicious that in the US, they have made this dark pattern a law as a consumer protection measure.